I started in IT in 2004, moved into digital design and growth, and over time began building products, teams, and companies. Today, I run PLYO Lab, an applied-AI advisory and venture studio, where we use AI to build experiences, agentic systems, and products for businesses.
Originally from Copenhagen, Denmark, now based in Barcelona, Spain, I've spent years across startups, scaleups, and corporate venture and innovation labs including SPACE10 (IKEA), Prehype, dkbn, and Trendsales, as well as co-founding and building bootstrapped or VC-funded startups like Bloggers Delight, Achoo, and Gray Matter.
I run an Applied AI community of around 2,000 people, host hackathons, and write a newsletter about practical AI, product, and business.
I tinker with real estate projects here in Spain with my wife.
From AI curiosity to production, then build and ship. 10+ ventures for LEGO Ventures, COTY, Dimexon, Danske Spil, Norlys, Prehype.
Applied-AI studio. 13 products shipped, a 15-person team, ~€500K raised (Morph VC).
IKEA's research and design lab. Global digital innovation, AI / AR / MR.
Influencer-marketing SaaS.
Nordic creator platform, 1M+ monthly users.
From Operations Lead to Head of Operations.